Martin-Baker

Jan 2024
WordPress Development

A showcase of lifesaving engineering

Martin-Baker

Jan 2024
WordPress Development

A showcase of lifesaving engineering

Martin-Baker is the world’s leading manufacturer of ejection seats, serving 93 air forces around the globe with mission-critical aviation safety equipment. A long-standing client of Pixable, our latest project for Martin-Baker was to reimagine and build a brand new website for the company.

Overview

With a history spanning over 80 years, Martin-Baker is still run by founder Sir James Martin’s descendants. Showcasing an engineering firm steeped in such heritage, alongside a proposition grounded on the cutting edge of aerospace safety required the careful guidance of the internal creative team at Martin-Baker.

Working in an agile project management framework allowed for close-knit collaboration between Pixable and stakeholders within Martin Baker throughout the entire project. Together, we imagined and developed interactive components and immersive experiences across the website that offer a unique insight into Martin-Baker’s lifesaving engineering.

Key objectives

  • An immersive experience which showcases heritage and expertise within the aerospace industry.
  • A user-friendly CMS interface to provide Martin-Baker team members autonomy over content.
  • Custom network security protocols across the entire technology stack to enforce zero trust access.

Applied technologies

WordPress

Content Management System

Akamai

Managed enterprise cloud

Cloudflare

Content Delivery Network (CDN)

ZeptoMail

Transactional email service

Google Analytics

Website traffic analysis

Project Highlights

Web-optimised video streaming
Immersive video content delivered through a global CDN for rapid performance on any device
Interactive product catalogue
Searchable product catalogue with feature markers, downloadables and metadata for each item
Interactive Ejection Seat Sequence
An interactive drag-and-drop experience demonstrating a 5th generation Escape Sequence

Outcomes & Deliverables

A responsive and performant front-end that with engaging UX components throughout. A flexible CMS offering full autonomy to the content team to continually upload meaningful information about the ever-evolving engineering being conducted at Martin-Baker. Enterprise-grade cybersecurity and robust zero trust network protocols allows all team members to confidently access and manage the back-end of the website whilst mitigating threats around the clock.

View site:
martin-baker.com